Roger C. B. Pereira, Vice Chairman & Member of the Board of Governors: Mumbai First. He is also the Convenor of the Collaborating Chambers of Commerce and Director British Business Promotion Agency (BBG).
Roger leads Roger Pereira Communications Pvt Ltd. and Vandrekar Communications Pvt Ltd. Is Mentor & Director, Turning Point Brand Consulting Pvt. Ltd. India Partner, Chartwell Partners, U.K., and India Board Member of The Population Media Centre, U.S.A. He is also on the Board of Directors of a few companies. And on the Advisory Board of a few others, including NGOs. Roger was the Founder and was CEO & MD of R&PM:Edelman. Before that, of Burson Marsteller Roger Pereira Communications. And before that, was CEO & Director of Shilpi Advertising Ltd.
He was also the Founder President of The International Advertising Association (India Chapter) & member of the International Board of Directors, New York, U.S.A. He initiated and was Co-Founder & Chairman of The Advertising Standards Council of India (ASCI), President of the Advertising Agencies’ Association of India and The Advertising Club, Mumbai.
In a career spanning a little over 50 years, he has worked with a wide spectrum of brands. From Air India and Apple to Wrigley and Xerox. He is also the recipient of several national and international awards for a range of advertising and public relations campaigns including the Clio Awards, the New York Advertising Festival Award, the IPRA Award and IAA scholarships at New York in 1964 and London in 1967. He has subsequently served on the juries for these awards. He was honoured at the Emmy Awards in New York, at the United Nations with the UN Award, at the Banff Television Festival at Canada and at the Hollywood Academy for Television Arts and Sciences. He has also received several Lifetime Achievement Awards including The International Advertising Association (IAA) Award.