Mission 24 is a civic initiative in collaboration with Apnalaya with MCGM as a principal stakeholder. The campaign was launched on 12th September 2017 by BMC Municipal Commissioner Shri Ajoy Mehta and Rajya Sabha M.P. Shri Sachin Tendulkar.
The objective is to be a best-practice model of better living through active participation from civil society, the private sector, non-government organisations and local stakeholders to boost the government’s efforts. The objective is to create a multi stake holder model of better living and transformation which can then replicated across the Mumbai metropolitan Region.
The initiative is a two year long project and is more of a collaborative effort at securing change in a way where the community learns to negotiate its issues even after the Mission is over.